• DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
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  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
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  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
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  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
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  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
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  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
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  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
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    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
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Buyers Journey

Change is a constant in the IT industry. Despite the constant evolution of technology itself, it can be argued that the biggest change in the IT landscape is not a technology or set of technologies but the evolution of the buyer’s journey. It is more pronounced within the SMBs than any other segment.

Read more: Buyers Journey

Cloud Computing

In many SMBs, cloud may have first been introduced as a means of reducing CAPEX and/or overall IT costs, but today, it is viewed by SMBs as a means of increasing business agility and of introducing capabilities that would have been cost or time-prohibitive to deploy on traditional technology.

Read more: Cloud Computing

Mobility

SMB buyers, especially the business decision makers (BDMs) are moving past devices to a mobile solution strategy that capitalizes on the capabilities of new types of end-points..

Read more: Mobility

Virtualization

The allure of VDI, DaaS and Server virtualization is clear – but the technology itself and the path to realizing its benefits can still seem somewhat mysterious to many small and mid-market businesses. In many cases, SMBs now combine mobile and fixed devices.

Read more: Virtualization

Marketing Automation

Digital marketing has become very important to SMBs to improve sales, reduce cost of customer acquisition and retain existing customers. The core functions of lead generation, opportunity conversion and life-cycle customer relationship management remain at the center of marketing objectives and are the focus of automation.

Read more: Marketing Automation

IoT (Internet of Things)

As IoT outputs do deliver visible and tangible benefits, the momentum for IoT is building within SMBs. SMBs are beginning to use IoT for supply chain visibility, asset tracking, cost efficiencies and in general facilitating collaboration with employees, partners, suppliers, and customers.

Read more: IoT (Internet of Things)

Collaboration

Collaboration is now a central component to virtually all SMB business activities. As the lines of demarcation between tasks have been eroded by the increased pace and changing nature of business activities, SMBs have moved past the time when they linked discrete actions through linear, sequential processes.

Read more: Collaboration

Managed Services

A key challenge for SMBs is that paying for & maintaining leading-edge Information Technology is too expensive and complex for the average company to manage on its’ own. The old model of IT asset ownership and large supporting organizations is broken and is being replaced with a pay-as-you-go alternative called Managed Services.

Read more: Managed Services

Security

Effective SMB IT security practices go beyond “raising the shields” around users, data & networks – they enable innovation throughout the IT/business infrastructure. SMBs are not only increasingly dependent on IT – they are dependent on increasingly-interconnected systems, which are in turn open to an ever-expanding population of devices and access points.

Read more: Security

Decision-Making

Today, the Decision Making Unit (DMU) within SMBs is much bigger, much more diverse, much more difficult to inform, and can be much slower to take action. Business decision makers (BDMs) are an intrinsic force within DMUs in most SMBs, and are the primary decision makers in some high-growth areas.

Read more: Decision-Making

Channel Partners

In some ways, the complexity of managing a consistent set of channel programs and practices across a heterogeneous channel is mitigated by the fact that different types of partners tend to focus on different types of products and solutions. SMB Channel partner (VARs, SIs, SPs, MSPs, IT Consultants) data shows that IT vendors require multiple types of channels to successfully reach all potential SMB buyers.

Read more: Channel Partners

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