Global SMB and Channel Partner Market Research Organization


    SMB Data You Can Rely On | Analysis You Can Act Upon


    SMB Top of Mind IT Vendor Awareness
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Techaisle has deep experience in conducting primary research with end-user organizations and channel partners across numerous countries. Leveraging a robust, phone recruited BDM (Business Decision Makers) and ITDM

(IT Decision Makers) panels of businesses and channel partners, Techaisle conducts online, phone and especially in emerging markets, face-to-face interviews. A key aspect of Techaisle's capability is to accurately define the demographic universe in each country allowing for proper weighting and extrapolation.

In addition to its business ITDM/BDM panel of over 900,000, a channel partner database of slightly over 300,000 covering different geographies has also been created. The resellers consist of VARs, SIs, SPs, MSPs, IT Consultants and ISVs. The panel respondents are carefully recruited over the phone ensuring better profiling and screening and a direct contact with the panel members resulting in higher than industry average response rates and data quality. Phone based recruitment at business phone numbers ensures no "professional" survey takers and double opt-in method is used to confirm participation.

Detailed profiles that are updated quarterly enables specific targeting by technology, functions and responsibilities. At minimum following information is collected and updated: Role of respondent, revenue, employee size, and industry vertical, number of locations, years in business, past performance and growth plans, IT budget, current and planned technology usage.

Techaisle conducts both quantitative and qualitative surveys in English, Spanish, French, Portuguese, German, Italian, Hungarian, Turkish, Russian, Mandarin, Cantonese, Korean, Malay, Filipino, Bahasa, Vietnamese and Arabic languages.

Techaisle has conducted several different types of custom primary studies covering businesses and channels including but not limited to:

  • Brand image and awareness
  • Brand Equity
  • Customer satisfaction
  • New product development, ad- awareness, concept testing, product testing
  • Product/Service Usage and attitude
  • Market trends analysis
  • Marketing communication program development
  • Market segment penetration
  • Price sensitivity

Clients rely on Techaisle to conduct depth-interviews at all levels of IT and business decision hierarchy from CIOs at Enterprises to Office Managers within very small businesses.

Some of depth interview studies include:

  • SMB Cloud decision making
  • Role of IT consultants in IT selection
  • Managed services adoption
  • Usage of networking and storage technologies
  • Chromebook and Chromebox for Meetings adoption
  • Video conferencing solutions adoption
  • Channel purchases and sales of cloud productivity solutions
  • VDI/DaaS adoption
  • And many other studies

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA