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Latest Analyst Blog

March 26, 2017

Techaisle’s upcoming detailed survey report on US SMB & Midmarket SaaS Adoption Trends shows evidence that connected cloud applications really matter for SMBs. 16% of SMBs have already connected SaaS applications across the enterprise and another 10% are on their enterprise-wide connected SaaS journey. These SMBs are getting the benefits of business growth, enterprise agility, corporate efficiency, collaboration and alignment.

Cloud is the agility platform and SaaS offers a zero-friction option for automating processes. The first entry point to cloud in many SMBs is the purchase of a specific business application by a business user. A typical example is of SMB marketing acquiring a SaaS application to help with social presence management, or sales, as is often the case, acquiring a cloud based CRM to track opportunities. Each of these disconnected siloed SaaS applications do provide real & immediate benefits in terms of enhancing individual productivity and enhancing morale and helping with recruitment of tech savvy new workers. However, where cloud starts to differentiate itself and create meaningful impact for SMBs is in connected automation across related activities and applications categories.

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 Techaisle is the only SMB focused research organization that covers the entire spectrum of technology areas including providing a deep understanding of buyer’s persona, their IT adoption journey, points of influence, business issues driving adoption.

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