The Cloud channel partners are operating between the raindrops. Techaisle’s channel survey trend data clearly shows that the sources of competition and channel conflicts for cloud business is increasing thereby creating untenable conditions for many channel partners. From 2013 to 2017, the percent of channel partners experiencing competition from vendors has gone up by 15 percent whereas from distributors it has increased by 55 percent.
At a high level there are three types of channel conflict:
Figure below shows the trend data from 2013 to 2017.
Techaisle’s custom research & advisory services provide a unique and unparalleled perspective – spanning the channel and the SMB market served by the channel – deeply-rooted in data and industry knowledge, that helps IT suppliers shape their market strategy.
Techaisle’s Annual Retainerships are tailor-made to provide year-long uninhibited, continuous dialog with Techaisle and access to market research reports, newsletters, perspectives and white papers for use within the entire organization. Through Techaisle’s industry leading research...
Techaisle is the only SMB focused research organization that covers the entire spectrum of technology areas including providing a deep understanding of buyer’s persona, their IT adoption journey, points of influence, business issues driving adoption.
SMB Data You Can Rely On | Analysis You Can Act Upon