• TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
    SEE OUR SERVICES
  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
    SEE OUR RESEARCH
  • NEW CLOUD STUDY

    NEW CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
    LEARN MORE
  • NEW SECURITY SURVEY

    NEW SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
    LEARN MORE
  • NEW MOBILITY SURVEY

    NEW MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
    LEARN MORE
  • NEW IOT STUDY

    NEW IOT STUDY

    SMB & Midmarket IoT Adoption Trends
    LEARN MORE
  • UNIQUE SURVEY

    UNIQUE SURVEY

    Understanding SMB & Midmarket Buyers Journey
    LEARN MORE
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

Find Research

Inbox Updates

Email address:


Latest Analyst Blog

June 17, 2017

The Cloud channel partners are operating between the raindrops. Techaisle’s channel survey trend data clearly shows that the sources of competition and channel conflicts for cloud business is increasing thereby creating untenable conditions for many channel partners. From 2013 to 2017, the percent of channel partners experiencing competition from vendors has gone up by 15 percent whereas from distributors it has increased by 55 percent.

At a high level there are three types of channel conflict:

  1. Competition between the vendor and its channel partners,
  2. Competition between distributors and channel partners, and
  3. Competition between similar types of channel partners (e.g., VAR/VAR).

Figure below shows the trend data from 2013 to 2017.

CUSTOM RESEARCH

 Techaisle’s custom research & advisory services provide a unique and unparalleled perspective – spanning the channel and the SMB market served by the channel – deeply-rooted in data and industry knowledge, that helps IT suppliers shape their market strategy.

GET STARTED

ANNUAL RETAINERSHIPS

 Techaisle’s Annual Retainerships are tailor-made to provide year-long uninhibited, continuous dialog with Techaisle and access to market research reports, newsletters, perspectives and white papers for use within the entire organization. Through Techaisle’s industry leading research...

SUBSCRIBE NOW

RESEARCH AREAS

 Techaisle is the only SMB focused research organization that covers the entire spectrum of technology areas including providing a deep understanding of buyer’s persona, their IT adoption journey, points of influence, business issues driving adoption.

EXPLORE HERE

  • Default
  • Title
  • Date
  • Random

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA