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  • DIGITAL TRANSFORMATION

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    US Midmarket Digital Transformation Trends
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Latest Analyst Blog

January 14, 2018

The past 15 years have been tough for traditional resellers. Digital transformation will benefit the reseller channel. Today, the IT industry is abuzz with discussion of digital transformation. Unlike smartphones and cloud, however, DX may actually provide upside for traditional channel members. In this document, Techaisle, in its latest white paper argues in favor of the proposition “DX will deliver new opportunity for traditional VAR businesses”. VARs are best positioned to scale “the twin ladders” to deliver digital transformation technology building blocks and the Interwork platform helps the channel position digital transformation initiatives in successfully navigating through and across digital transformation delivery stages.

In many cases, channel organizations that describe digital transformation to prospective clients are really talking about digitization, or some combination of digitization and digitalization. This is particularly true of MSPs or cloud (SaaS, IaaS) suppliers who are positioning their infrastructure management offerings – which are, for the most part, vehicles for augmentation – as a means of achieving DX. However, in its transformational end stages, DX is defined not by supplier delivery but by customer processes and objectives.

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 Techaisle is the only SMB focused research organization that covers the entire spectrum of technology areas including providing a deep understanding of buyer’s persona, their IT adoption journey, points of influence, business issues driving adoption.

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