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    SMB & Midmarket Security Adoption Trends
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  • NEW MOBILITY SURVEY

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    SMB & Midmarket Mobility Adoption Trends
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Worldwide focus on SMB and Channel Partners market research and industry analysis.

SMB Cloud CRM adoption journey points to accelerated digital transformation

Techaisle’s detailed SaaS adoption survey tracked the current and planned buying journey of cloud CRM, ERP and other SaaS applications within SMBs and Midmarket firms. Cloud orchestration & digital automation have become essential ingredients for business transformation. Techaisle analyzed the extent to which use/intended use of each of these cloud applications is connected with other applications and whether they are part of a conscious effort for digital transformation. The two sets of figures below show past and planned CRM and its adjacent SaaS applications adoption journey.

The research reveals a very stark difference between the past cloud CRM adoption journey and the intended path after adopting cloud CRM for the first time. The past adoption patterns were seemingly random reacting to a specific point of pain, but planned adoption is deliberate keeping in view the business issues & IT challenges and taking giant steps towards a connected digital business.

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SMB mobility security percolating to the top as threats increase

Techaisle’s US SMB & Midmarket IT Security Adoption survey finds a mismatch between business confidence in mobility security and actual exposure to threats and mitigation actions and investments. Figure below illustrates respondent perceptions of current mobile security preparedness. In the US, roughly 20% of both small and midsized businesses report that they are “fully prepared and confident” with respect to mobile security, and more than twice as many state that they are “as prepared as can be,” while acknowledging that “requirements will change” in the future. Altogether, nearly two-thirds of small businesses and three-quarters of midmarket firms categorize themselves as being in one of these categories, with only 5% of small businesses and 2% of midmarket respondents reporting that they are “not very well prepared.”

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US SMB PC purchases – 10 key trends

IT markets tend to be complex and fast-moving – but even by IT industry standards, the endpoint device market in 2017 is extremely complex, and subject to significant and abrupt changes, as shown in Techaisle’s US SMB & Midmarket PC Purchase trends survey. The acceptance of multiple screens, coupled with the availability of new platform technologies, has created a market where “endpoint devices” span a wide range of device categories: desktop PCs, notebook PCs, tablets and smartphones, as well as thin clients, All-in-Ones, and other device types. Consider the following trends – some of which have played out over several years, and some of which are scant months old – and how they might affect buyers and suppliers of client technology this year:

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US$8B spend on IT Security solutions in the US SMB market

Techaisle research shows that the US SMB spend on security (including managed security services) is likely to be US$8.4 B in 2017. Within the entire SMB (1-999 employees) segment it is easy to point to a lack of budget as a reason why US small businesses (1-99 employees) are not proactive when it comes to addressing security (or other IT) issues, but that may not be the whole problem, or perhaps even the greatest obstacle to small business adoption of security technology. Techaisle data illustrates, relative to midmarket (100-999 employees) firms, small businesses have limited internal IT security staff, are not generally working with a managed service provider capable of managing security needs, are about one-third less likely than larger peers to work with outsourcers delivering Security-as-a-Service, and are about 50% less likely to embrace external vendors’ software-based security solutions. While microbusinesses could theoretically pursue the same strategies that are used by larger competitors, they lack experience and skills needed to identify, deploy and manage the products and relationships used to develop shields protecting valuable corporate data, application and human assets.

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