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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

For SMBs Connected Cloud SaaS applications really matter

Techaisle’s upcoming detailed survey report on US SMB & Midmarket SaaS Adoption Trends shows evidence that connected cloud applications really matter for SMBs. 16% of SMBs have already connected SaaS applications across the enterprise and another 10% are on their enterprise-wide connected SaaS journey. These SMBs are getting the benefits of business growth, enterprise agility, corporate efficiency, collaboration and alignment.

Cloud is the agility platform and SaaS offers a zero-friction option for automating processes. The first entry point to cloud in many SMBs is the purchase of a specific business application by a business user. A typical example is of SMB marketing acquiring a SaaS application to help with social presence management, or sales, as is often the case, acquiring a cloud based CRM to track opportunities. Each of these disconnected siloed SaaS applications do provide real & immediate benefits in terms of enhancing individual productivity and enhancing morale and helping with recruitment of tech savvy new workers. However, where cloud starts to differentiate itself and create meaningful impact for SMBs is in connected automation across related activities and applications categories.

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Europe and US SMBs - Managed services support growth and savings

US and European SMB buyers believe that managed services contribute to both cost savings and to business growth. As the figures below show, managed services is seen as helping buyers to achieve lower IT costs, greater control over IT environments, and higher performance with less IT downtime; managed services also helps businesses to “maintain a lean business environment” and to provide predictable performance, user experience and cost. On the growth side of the equation, superior (relative to internal options) MSP responsiveness to IT problems is seen as a means of achieving better productivity; MSPs are also seen as helping SMBs to maintain focus on core business competency, staying abreast of technology changes and providing support for business continuity and disaster recovery.

54% of US SMBs and 68% of Europe SMBs say that managed services help improve bottom-line, contribute to profitability and reduce costs. On the flip side, 46% and 32% respectively state that they view and have experienced managed services as a technology contributing to growth and revenue. A more detailed look at the data underlying this summary analysis illustrates the many benefits that SMBs obtain from managed services (and MSPs).

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Dell EMC Channel Partner Program 1.0

On 8th February 2017, Dell EMC debuted its shiny new channel partner program, made shinier by the use of precious metal names as partner tiers – Gold, Platinum and Titanium. In addition, Dell EMC introduced Titanium Black, a subset of the Titanium tier population. In a conversation with Cheryl Cook, SVP, Global Channels & Alliances, Dell EMC, I asked her if this program could be classified as Dell Channel 2.0. She smilingly replied that it is actually Dell EMC Channel 1.0. John Byrne, President, Global Channels, Dell EMC, said that it was just the beginning, the work is not done, not by a long shot.

To be sure, Dell has been making strides in the channel community. Techaisle’s latest survey of SMB/midmarket channel partners found that Dell’s likeability was up to 61% in 2016, from 53% in 2014 and 26% in 2013. Additionally, during the same time period percent of channel partners who said Dell has cutting edge technology increased to 40% from 31% in 2014 and 21% in 2013.

Prior to the merger, channel represented more than 60% of EMC business and more than 40% of Dell’s business. Now as Dell Technologies, channel accounts for more than US$35B in revenue, almost half of the company’s revenue.

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Survey shows SMBs using analytics and Big Data are the lead adopters of IoT

Techaisle survey shows that a strong link between analytics, Big Data and IoT. The connection between IoT solutions supporting process analysis and analytics and Big Data is not lost on the SMBs included in the Techaisle SMB and midmarket IoT Adoption survey. Findings from the research reveal that there are strong links between analytics/Big Data use and intentions and IoT use and intentions and sophisticated SMB use explicitly ties these two together.

Consider the data presented in the figure below. The top left quadrant of the tables shows the proportion of current analytics and Big Data users who have also deployed IoT; at 37% and 47% respectively. There is evidence that current users of analytics and Big Data are the lead adopters of IoT, a finding that is further supported by the fact that 53% of current analytics users and 45% of Big Data users are planning to use IoT in the near term, which will bring the proportion of analytics/Big Data users who are also deploying IoT to about 90%.

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