• TECHAISLE

    TECHAISLE

    Global SMB & Channel Partner Market Research Organization
    SEE OUR SERVICES
  • SMB & MIDMARKET DIGITALIZATION

    SMB & MIDMARKET DIGITALIZATION

    US SMB & Midmarket Digitalization Trends
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
    LEARN MORE
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2018 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
    LEARN MORE
  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
    LEARN MORE
  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
    LEARN MORE
  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
    LEARN MORE
  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
    LEARN MORE
  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
    LEARN MORE
  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
    SEE OUR RESEARCH
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Defending the SMB Business in the Cloud Era

Small and midsized businesses are challenged with defending their users, applications and data against external threats. Security issues cast a long shadow over SMB IT priorities, especially as firms embrace the benefits of hybrid IT, only to find that their environments become more complex, and more difficult to manage and protect. SMBs are responding by expanding security budgets – but they lack the staff and expertise to construct effective shields around their organizations. The channel has an essential role to play in defending their clients’ SMB businesses against security threats.

The origins of the saying “it’s about the journey, not the destination” may be unclear – it’s variably ascribed to Ralph Waldo Emerson, theologian Lynn H. Hough, Canadian rapper Drake, and others – but its applicability in an IT security context is clear: there is no end point at which security is ‘done’; security requires constant updating, to stay current with expanding threat vectors.

This requirement for continuously-improved IT security is both a challenge and an opportunity for channel members. There is a need to stay current with the tactics and technologies that protect SMBs from threats – and there is a steady and profitably business to be made in meeting this challenge.

What is the opportunity?

Techaisle has pegged US SMB security spending in 2018 at $9 billion: nearly $4 billion in spend by small (1-99 employees) businesses, and more than $5 billion in spending by midmarket (100-999) firms. And the market is expanding rapidly, especially at the high end of the small business segment and within the midmarket: a large-scale Techaisle survey found that in 2018, firms with 50-99, 100-499 and 500-999 employees increased IT security spending by 6%, 7% and 8%, respectively. Channel organizations that invest in building strong security practices are able to tap into strong and growing demand for IT security solutions, and the management expertise needed to effectively deploy security products in an SMB environment.

Continue reading

The connection between hybrid cloud use and focus on orchestration

Techaisle’s US SMB & Midmarket Orchestration, Integration & Automation study finds that use of multiple IT service delivery platforms – various forms of cloud, plus on-premise, colo-based and hosted infrastructure – increases the complexity associated with connecting, balancing and optimizing systems, and as a result, creates demand for automation and orchestration to ensure that these processes aren’t bottlenecked by requirements for operator intervention.

It seems intuitive that firms that are currently using hybrid cloud systems would register very high levels of use/interest in orchestration and automation tools. This is largely true. Roughly half of small businesses and two-thirds of midmarket firms are using or planning to use hybrid cloud. Two-thirds of small businesses and nearly 90% of midmarket firms using/planning use of hybrid consider orchestration tools to be “critical” or “very important.” Expanding the midmarket data survey shows that 20% of midmarket firms that use hybrid cloud systems say that orchestration tools are critical to deploying workloads on hybrid platforms and another 69% say orchestration tools are very important.

When analyzed by IT maturity data shows that nearly half of the Advanced IT group and two-thirds of the Enterprise IT group are already using hybrid cloud, with use projected to rise to/beyond 70% over the next 12 months. Despite these high current usage levels, though, Advanced and Enterprise IT users do not, for the most part, currently consider orchestration tools to be “critical” (less than one-quarter across the two segments), though they do classify orchestration as “very important.”

Techaisle also analyzed data by current digitalization strategy and cloud maturity level. “Holistic” firms (with organization-wide digital transformation strategy) are both much more likely to be using hybrid cloud today and to consider orchestration to be “critical;” these firms would appear to be good targets for SMB/Midmarket-focused orchestration campaigns. More than half of both “mature” and “born-in-the-cloud” firms are using hybrid today, with penetration expected to rise to 70%-80% over the next twelve months. Fully 40% of BITC and more than a quarter of “mature” cloud users also view orchestration as critical – making this another useful segmentation for marketers of orchestration tools looking at the SMB/Midmarket opportunity.

Continue reading

Channel Partners landscape – four key questions

The channel industry examined by Techaisle’s 2018 SMB & midmarket channel research survey (separate studies conducted in the US and Worldwide) is very different from the community that existed a decade ago. Once a staid domain in which technologists provided IT infrastructure support to local customers, the channel is being reshaped by five key issues: cloud, and its wrenching effect on all aspects of the channel business structure; managed services efficiencies, especially vs. the pending opportunity associated with digital transformation; increasingly-complex data center technologies; integration demands that are expanding in multiple directions; and the need to sell on and deliver to business rather than technical outcomes. Let us discuss four key questions arising out of the research that is of interest to IT vendors and distributors.

Question 1. What are the top channel trends?

The channel is being reshaped by five key issues:

  1. cloud, and its wrenching effect on all aspects of the channel business structure;
  2. managed services efficiencies, especially vs. the pending opportunity associated with digital transformation;
  3. increasingly-complex data center technologies;
  4. orchestration & integration demands that are expanding in multiple directions; and
  5. the need to sell on and deliver to business rather than technical outcomes

A lot has been written about cloud so let us discuss the other four areas and the remaining three questions.

Continue reading

Midmarket Hyperconverged Infrastructure adoption driven by Cloud and Hybrid IT

Techaisle’s global Midmarket Converged Infrastructure (CI) and Hyperconverged Infrastructure (HCI) adoption trends survey report(s) show that 28% of US midmarket firms are currently using HCI solutions and another 46% are planning to adopt in the next 1-2 years, more than doubling of penetration. US data is based on a survey of N=609 midmarket firms. Highest potential adoption rates are within midmarket firms that have a holistic digital transformation strategy, are born-in-the-cloud and are rapidly moving from Advanced IT segment to Enterprise IT segment. Input to HCI market positioning and marketing communications begins with a perspective on the drivers that lead midmarket firms to embrace HCI solutions. Survey data illustrates that three drivers – improved operational efficiency, cost reduction and improved scalability – are the most frequently-cited reasons for embracing HCI. Issues connected to core infrastructure renewal, “hardware upgrade” (34%), “data center consolidation” (29%), and “improved backup/DR” (27%) round out the list of top-rated drivers.

Continue reading

Search Blogs

Find Research

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA