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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

European SMBs experiencing rich business outcomes with mobility solutions

Techaisle’s survey of SMBs (1 to 999 employees) in Europe shows that mobility is addressing a clear business need and these firms are in turn responding with growing investments, especially in applications and solutions. 63% of small businesses (1-99 employees) & 74% of midmarket firms (100-999 employees) say that adoption of mobility solutions has contributed to business growth, up from 67% and 68% respectively from the previous year. Some SMBs have even experienced 2X growth as prior to mobility solutions deployment. Similarly, 37% of small businesses & 24% of midmarket firms say that adoption of mobility solutions has contributed to improved profitability.

39% of small businesses and 89% of midmarket firms have deployed one or mobility solutions and the average spend has increased by 29% for small businesses and 51% for midmarket firms. Survey data shows that service providers are becoming the top purchase channels of mobility solutions for both small and midmarket firms but there is also a distinct increasing influence of IT consultants.

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SMB and Midmarket accelerating Mobility applications adoption

Although much of the public debate around mobility involves hardware brands and feature sets and overall penetration rates, the real business benefit of mobility is delivered via applications that address specific task requirements within the business, and mobility solutions that overlay the management and security structures needed to integrate these apps with corporate IT systems.

Data drawn from the Techaisle 2017 SMB & Midmarket Mobility adoption survey shows that 2017 will see an explosion in the number of mobility application types used by US SMBs. The data presented in figure below shows that small businesses will go from a current average of seven mobility application categories in use to 14 in 2017, and midmarket firms will increase from an average of about six mobility app categories to 13. This 100%-ish growth pattern is demonstrated across most employee-size segments, with all but the 250-499 group anticipating a 2017 net increase in mobile app categories used of 86% or more.

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SMB analytics begins with cloud and provides answers to business issues

Techaisle recently analyzed 1,116 survey responses that provide insights needed to build and execute on analytics strategies for targeting the small and midmarket customer segments.

SMBs are prioritizing a wide range of improved outcomes within their businesses: improvement within existing operations and processes, expansion of the customer base, profitability, creation and accelerated delivery of new offerings, reduced cost, and enhanced ability to manage the unknown. Remarkably, each of the top SMB business issues can be addressed with analytics solutions – and indeed, SMBs are using analytics to address each today. Overall, SMB analytics investments are being driven primarily by productivity and process improvements with the top two reasons for SMB investments in analytics solutions as increased productivity and improved processes.

Regardless of the business issue, analytics provides an answer. And SMB analytics begins with cloud. More than 50% of both small and midmarket businesses consider cloud to be an essential analytics technology.

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SMB Cloud CRM adoption journey points to accelerated digital transformation

Techaisle’s detailed SaaS adoption survey tracked the current and planned buying journey of cloud CRM, ERP and other SaaS applications within SMBs and Midmarket firms. Cloud orchestration & digital automation have become essential ingredients for business transformation. Techaisle analyzed the extent to which use/intended use of each of these cloud applications is connected with other applications and whether they are part of a conscious effort for digital transformation. The two sets of figures below show past and planned CRM and its adjacent SaaS applications adoption journey.

The research reveals a very stark difference between the past cloud CRM adoption journey and the intended path after adopting cloud CRM for the first time. The past adoption patterns were seemingly random reacting to a specific point of pain, but planned adoption is deliberate keeping in view the business issues & IT challenges and taking giant steps towards a connected digital business.

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