US SMB & Midmarket Buyers Journey

US SMB & Midmarket Buyers Journey

Techaisle Reports are available for a fee. Table of Contents is available for download and review below


  • Methodology
  • Executive summary
    • Techaisle’s buyer journey marketing framework
    • Influence Map - Technology solution paths to influence
    • Influence Map - Non-IT buyers paths to influence
    • Influence Map - IT Buyers paths to influence
  • Buyer influence map and care-abouts
    • Care-abouts for supplier selection
    • Sources of information during purchase process
    • Channels for information during purchase process
  • Buyer influence map and care-abouts for technology categories
  • Stakeholder roles in purchase process for select technology categories
  • Buyer care-abouts for select technology solutions
    • Cloud
    • Mobility
    • Virtualization/CI/HCI
    • Analytics
    • Managed Services
    • Security
  • Buyer influence map and care-abouts by decision making unit
    • C-Suite executives
    • Finance executives
    • Operations executives
    • Sales/Mktg. executives
    • IT executives
    • IT security executives
    • Developers


A total of 1152 unique SMBs completed the survey
A 25 minute questionnaire was administered to each respondent
Respondents were IT and Business decision makers
Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999
Small business is defined as 1-99 employees and Midmarket is defined as 100-999 employees


Report is delivered in PowerPoint/PDF format


Report is priced at US$7500


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