Channel Partner Ecosystem Trends Survey Research
Techaisle Reports are available for a fee, either individually or as part of Techaisle's annual subscription services. A detailed table of contents of the report for review can be downloaded below.
Channel Partner Trends
Techaisle's flagship annual study of the global IT channel. 5,450 partner firms.
Channel Partner Trends study is Techaisle's most comprehensive read on where the partner ecosystem is heading and what it now expects from vendors. Drawn from 5,450 partner firms, it documents a channel that has split into two economies with opposite engines, moved its profit into services and lifecycle motions, and made AI the substrate of both how partners sell and how they run themselves. The through-line across every section is that partners are no longer asking to be paid more. They are asking for programs they can predict, measurements they can see, deals that stay protected, and rules that hold from one year to the next.
The study connects partner economics to program design in a way most channel research cannot, because every question was answered by the person inside the partner firm who owns that part of the business. The result is a data set vendors use to redesign incentives, co-sell, deal registration, tiering, and partner experience for the AI era, grounded in what partners actually do rather than what a single respondent believes.
Coverage includes:
- Partner Firm Profile and Economics
- AI Offerings, Readiness and Governance
- AI for Partners' Own Go-to-Market
- Partner-to-Partner, Marketplace and Co-Sell
- Co-Marketing
- Incentives and Economics
- Partner Experience and AI-Powered Portals
- Program Structure, Tiers and PVI
- What Partners Want from Programs
- Concierge Services
- Sales Cycle, CAC and Blueprints
- Lead Generation and Demand
- Distribution
- Hardware and Devices
Methodology. N = 5,450 channel partner firms, surveyed across 144 questions and 24 topic sections. The sample is stratified by partner type (VAR, SI, Consultant, MSP, ISV) and revenue band (sub-$10M through $500M+), with every cell meeting minimum-n thresholds, drawn strictly from Techaisle's proprietary global network of 250,000 partners. The study uses a matched multi-respondent design: multiple respondents per firm, each routed to the section they own, so marketing leaders answer co-marketing, technical leaders answer AI capability, and finance leaders answer margin and ARR. This removes the single-respondent bias that limits most channel research.
Pricing. US$15,000
