Cloud Computing Challenges the Channel

• Figure 1: Old Distribution Value Chain
• Figure 2: New Cloud Services Delivery Value Chain
• Figure 3: Old Distribution Competencies
• Figure 4: New Cloud Services Competencies

The White Paper examines Cloud Computing's impact on the existing channel structure. A lot has been written about the pros and cons of various Cloud Computing technologies but very little has been talked about the impact on the SMB channel. The white paper also clearly outlines the changing roles, responsibilities and capabilities of channel partners comprising of VARs, SIs, SPs to compete in an SMB market that is driven to cloud, mobility, virtualization and managed services; sometimes directly with the vendor.