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In a recent SMB survey Techaisle explored 14 potential sources of information on technology solutions. Infographics shows which of these sources is most important to reaching a potential SMB or midmarket buyer? Unsurprisingly (given the increasing complexity of the DMU [Decision Making Unit]), the answer is “it depends”. What is really interesting, though, is the extent to which the data indicates use of multiple sources. In today’s omni-channel and multi-content world it is necessary to have the most impactful mix of medium for delivering technology and product related information
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