2018 US SMB & Midmarket Analytics & Big Data Adoption Trends
Techaisle Reports are available for a fee, either individually or as part of Techaisle's annual subscription services. Detailed table of contents of the report for review can be downloaded below.
In this report, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on analytics and Big Data solution strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand. Brief table of contents is given below:
- Executive summary
- Prologue
- The business context driving analytics & big data solutions in the SMB market
- Why Analytics?
- When Analytics?
- The Midmarket perspective
- Analytics & Big data adoption status
- Current & planned status of analytics initiatives
- Current spending on analytics
- Primary use of analytics
- Current & planned approach to analytics
- The impact of omni-channel
- Big Data adoption status and approach
- Big Data sources
- Analytics & Big Data benefits
- Investment drivers
- Approaching the SMB with analytics and Big Data
- Designing the whole product for analytics solutions
- Aligning with SMB buyers
- Building & intercepting demand
- Identifying key benefits associated with Big Data
- Aligning with Big Data buyers
- Concluding guidance: aligning marketing with customer care-abouts
In this report, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on analytics and Big Data solution strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand.
- A 25 minute questionnaire administered to each respondent
- Respondents: IT decision makers, Business Decision makers
- Sampling quota fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 500-999
- All analysis is conducted by employee size categories as well as small business and midmarket business
Report is delivered in Word/PDF format and includes extensive analytical narrative. The Us report is priced at US$7500 and includes 2 hours of inquiry. Report can be purchased individually or as a part of annual subscription service.
