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    SMB & Midmarket Security Adoption Trends
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Techaisle's Competitive Intelligence Practice provides its clients with deep insight information about Competitors strategies, short-term and long-term, tactical and strategic. Competitive intelligence is conducted on products, services,

customers, pricing, discounting structures, business operations, technology used, sales and distribution channels. Techaisle's interviewers and analysts are experts in analysis of competitors' business and market segments, products and services, financials, channel strategies, valuation, management bios, broker recommendations, recent news and SWOT analysis.

Techaisle conducts following types pf competitive intelligence studies:

Channel strategy studies

  • Channel Programs
  • Channel Margins and Discounts
  • Channel Sales Structure
  • Channel Management

Competitor monitoring studies

  • GTM changes
  • Key Management changes/additions
  • Customer Perception
  • SWAT analysis
  • Competitive Landscape Business Model

Pricing studies

  • Product Price Tracking
  • Warranty Components
  • Technical Support Components

Billing rates

  • On-sites/Consultants
  • Percentage Utilization
  • Costing for each level
  • Compensation
  • Markups

Win-loss analysis

  • Reasons for lost contract
  • Pricing and Discounts
  • Prior Affiliations
  • Relative Opinion

Some Examples of competitive intelligence projects successfully delivered include:

  • Competitive intelligence on Top 5 Management Consulting firms regarding Billing Rates
  • Growth Drivers for Top 10 Global IT Outsourcing Firms
  • Competitive Pricing Study for Monitoring Mobile Messaging and Switching of Telecom Vendors
  • Inside Sales, Call Center, Program and Structure of Top tier PC Vendors
  • Channel Expansion Strategy of Top Tier Server Vendors
  • EMEA Competitive Landscape of Global CRM Vendors
  • Competitive Landscape of Top Tier Vendors in North America
  • Managed services programs of key IT vendors and Telecom providers
  • Product pricing comparison across competing software companies
  • Assessment and Benchmarking of Sales training programs
  • Retail penetration strategy of PC OEMs

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