2021 US SMB & Midmarket Security Adoption Trends

Coverage

Methodology
Key findings
The business context: IT Security solutions in the SMB market
Supplier Call to Action
Small business (1-99) key findings 
Midmarket (100-999) key findings
Upper Midmarket (1000-4999) key findings
Number of employees, contract workers, IT staff and physical locations
IT staffing, developers and security specialists
Management of IT security

Approach, attitude, perception, concerns
Approach and attitude towards IT Security
Challenges in advancing the adoption of security solutions within the organization
Small business biggest security concerns in using cloud applications
Midmarket biggest security concerns in using cloud applications
Upper Midmarket biggest security concerns in using cloud applications
Small business perception of security risks to business
Midmarket perception of security risks to business
Upper midmarket perception of security risks to business
Cyber-attack security priority
Confidence level to recover from a cyber incident
Experienced cyber attacks in the last year

Security solutions
Current and Planned use of Cloud Security
Small business: Current & planned use of security applications
Midmarket: Current & planned use of security applications
Upper Midmarket: Current & planned use of security applications
Small business reasons for using and benefits of an external security services firm
Midmarket reasons for using and benefits of an external security services firm
Upper Midmarket reasons for using and benefits of an external security services firm

Security solution buyers’ journey
Small business: Role of decision makers during security solution buyer journey in each stage of purchase process
Small business: Key decision factors for security solution supplier selection
Small business: Types of information during each stage of security solution purchase process
Small business: Sources of information during each stage of security solution purchase process
Midmarket: Role of decision makers during security solution buyer journey in each stage of purchase process
Midmarket: Key decision factors for security solution supplier selection
Midmarket: Types of information during each stage of security solution purchase process
Midmarket: Sources of information during each stage of security solution purchase process
Upper Midmarket: Role of decision makers during security solution buyer journey in each stage of purchase process
Upper Midmarket: Key decision factors for security solution supplier selection
Upper Midmarket: Types of information during each stage of security solution purchase process
Upper Midmarket: Sources of information during each stage of security solution purchase process

Methodology

Primary research was conducted among senior IT and business decision makers within the US focused SMBs and Midmarket firms from Techaisle network of 1.8M B2B IT professionals spread across 30+ countries

• A total of 2110 SMBs/midmarket firms completed the survey
• Respondents were IT and Business decision makers
• Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999, 1000-2499 and 2500-4999
• Small business is defined as 1-99 employees, Midmarket as 100-999 employees and Upper midmarket as 1000-4999 employees
• Mainstream businesses = 1-4999 employee size

Deliverable

Report is delivered in PowerPoint format

Pricing

Report is priced at US$7500