US SMB & Midmarket Orchestration, Automation & Integration trends

US SMB & Midmarket Orchestration, Automation & Integration trends

Techaisle Reports are available for a fee. Table of Contents is available for download and review below

In today’s multi-platform world, orchestration, automation and integration are non-optional components of a functioning IT environment. The number of possible connections between systems and data sources expand logarithmically with each new platform; as IT workloads migrate (or are born) in new cloud, hosted, virtual or conventional systems, IT managers need to establish processes for connecting, balancing and optimizing systems that aren’t bottlenecked by requirements for operator intervention.

Despite the clear and immediate requirement for orchestration, automation and integration, there is little current and reliable data available on adoption and usage trends, especially within the small and midmarket business segment. To address this gap, Techaisle conducted a survey of 1,076 US-based SMBs, quota sampled to ensure statistically-reliable representation for four small business segments (1-9, 10-19, 20-49 and 50-99) and three midmarket segments (100-249, 250-499, 500-999). By applying attitudinal segmentation within each e-size category, capturing information on current cloud and digitalization status and probing for orchestration and automation plans and activities, Techaisle is able to deliver a unique perspective on the current state and directions of orchestration and automation within the US SMB market.

Research presented in this report, which addresses the general topic of IT orchestration, is focused on three major issues:

  • Cloud workload orchestration: orchestrating workloads and associated processes across hybrid environments
  • Cloud application/data orchestration and integration: SMB requirements for services supporting hybrid business applications/processes
  • Supplier requirements, gaps and opportunities: market feedback and Techaisle evaluation of the offerings that will position suppliers as orchestration leaders in the SMB segment


  • A total of 1076 US SMB firms completed the survey
  • A 21-minute questionnaire was administered to each respondent
  • Respondents were IT and Business decision makers
  • Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999


All analysis is conducted by employee size categories (as described above in methodology), small business, midmarket business, SMB as well as SMB & Midmarket segments of Cloud Maturity, IT Maturity and Digital Transformation Strategy


Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA