2023 Top 10 Channel Partner Business Challenges, Digital Marketing Priorities

The first primary focus of Techaisle’s channel research focuses on issues that shape the actions of channel organizations: the strategic priorities of the executive team, revenue sources and changes, financial resources, and go-to-market considerations and investment priorities. Vendors who obtain a deeper understanding of the channel’s ‘inner workings’ are, Techaisle believes, better positioned to direct their activities to address the most critical concerns of channel partners. Each year, Techaisle asks decision-makers in the channel to identify their top business issues and develops a ‘top 10’ ranking based on this information. This list serves as the industry standard for understanding the business issues shaping actions, interests, and investments for the coming year.