Intuit brings data-driven insights to small businesses with the launch of Intuit Small Business Revenue Index

Rapid fire announcements from Intuit, all directed towards the betterment of small businesses. Today Intuit announced the availability of Intuit Small Business Revenue Index, which is based on aggregated data from QuickBooks Online. By the very meaning of the term “aggregated” it should be understood that the data is anonymous, that is democratized across 200,000 small businesses. This index is the first of its kind in the market that provides current information on monthly small business revenue. It complements Intuit’s monthly Small Business Employment Index to provide a more complete picture of the economic health of US’s small businesses based on revenue, hiring and compensation trends.

With its latest announcement, Intuit has demonstrated that it is bringing data-driven insights to small businesses, sole-proprietors; insights that were previously only available to large enterprises. This information should empower small businesses to compare themselves against benchmarks and thereby effect changes in their organizations.

It certainly places in the hands of Intuit’s small business customers, power of the data. Both the Employment and Revenue Indexes are updated monthly by Intuit which is far more often than government stats and take a snapshot that is more targeted and pertinent to small business owners. They could use it as a signal for whether it’s time to hire, cut back or increase employee salaries.

As Techaisle had mentioned in its own press release on big data on April 26, 2012, data analytics is equally relevant for small businesses. 12 percent of small businesses using business intelligence are interested in big data analytics. However, they are looking for an IT vendor or partner to collect, collate, and analyze big data and present to these small businesses as a resource, in other words, democratization of big data. The collected data is an aggregation of information being created by other small businesses within the same vertical segment or employee size category. Intuit to my mind, just did it.

Timing by Intuit could not be more perfect.

Anurag Agrawal
Techaisle