Five Key Services speak to the vision of actionable intelligence
Techaisle has deep experience in conducting primary research with end-user organizations, consumers and channel partners across numerous countries. Leveraging our ReadyRespondent™ database of business and channel partners, we conduct research via the web, phone-based surveys and especially in emerging markets, through face-to-face interviews. A key aspect of our studies is our capability to accurately define the demographic universe in each country allowing for proper weighting and extrapolation, which we accomplish with a team of analysts who are continuously researching and consolidating publically available information from government and non-government organizations. Techaisle utilizes its strong analytical capabilities to uncover opportunity for clients. Our analysts are also experts in writing White Papers and Perspectives specific to each client needs.
Custom Consulting
Worldwide IT Market and Channel Partner Sizing
Market sizing is one of our core strengths. based on regularly conducted surveys, we, take primary research data and translate it into total market opportunity within a country by technology category and then by various customer segments. We have developed processes and methodologies to forecast Technology Adoption and Market Spend not only for businesses and consumers but also revenue flows through channel partners in each country. We have extended our methodology to develop one of the most robust information deliverables in the industry across 55 countries, 35 technology sub-segments and 12 market segments. Leveraging one of the most comprehensive opportunity sizing databases in the industry, forecast data is also available on-demand via marketviewportal.com.
Market Segmentation
Segmentation is another core capability. In our survey research work we conduct interviews with very large number of respondents. This enables our in-house experts to use the data collected to develop accurate predictive models for client-specific market segmentation. Such models help our clients for deeper and better target analysis of their customers based on clustering by solution type, technology adoption and purchase intentions. Our segmentation is based on algorithms that are easily understood, easily deployable and drive actual sales and market understanding.
Syndicated Research
Our Syndicated research reports deep dive actionable data and analytics based on extensive primary research. With actionable analysis and deeper segmentation our clients gain a better understanding of market opportunity and demand at customer level. This is especially true as opportunities move increasingly to Emerging Markets, Emerging Technologies and SMBs. At the same time consumers are transforming and channels are evolving. Our longitudinal surveys cover consumers, businesses and channel partners across multiple countries.
Actionable . Research . Data . Analytics
Social Media Tracker
An on-demand, aggregated delivery of sentiments, opinions, buzz, topics and much more from social media such as reviews, blogs, forums and news. Our on-demand Social Media MarketView platform continuously aggregates content, analyzes customer sentiment and preferences and generates actionable reports from the listening posts you select: social media, email, SMS, forms, surveys and any other consumer generated media. The analysis is presented as reports, charts, graphs and tables that give you a high level snapshot with drill down capabilities to drive quick organizational action.
