GLOBAL SMALL BUSINESSES SHOW HIGH AWARENESS AND PURCHASE INTENT FOR NETBOOKS
Techaisle's 10 Country Survey of Small Businesses shows Netbooks Gaining Popularity
20-99 employee businesses show highest purchase intent
San Jose, CA, July 06, 2009: Small businesses across both emerging market and mature market countries continue to be an important driver of mobility products. Of late, Small businesses have begun adopting Netbooks. Techaisle's survey of Small Businesses in 10 countries (China, Brazil, Russia, US, Turkey, Australia, UK, India, Germany, Italy) shows that over 80 percent of Small Businesses are aware of Netbooks. While only 16 percent of Small Businesses currently own Netbooks, 52 percent of Small Businesses that do not currently have Netbooks are likely to buy suggesting that a large percentage of Netbooks are likely to find their way into small businesses.
Where are the Netbook Buyers
The current uptake of Netbooks has been largely driven by very small businesses (< than 10 employees). The data suggests however, that future Netbook buyers will come from larger SBs with between 20 and 99 employees. "Based on expressed purchase intentions, it would appear the near term opportunity for Netbook manufacturers is to target larger SBs. This also means that we could see a bump up in shipment volumes into the SB market" says Abhijeet Rane, Techaisle.
Netbook manufacturers would do well to boost sales and marketing efforts in countries like China and Turkey where SBs exhibit the greatest purchase intent. "There is significant opportunity in all the countries surveyed but China is a clear standout in terms of near term demand" says Anurag Agrawal, Techaisle. In addition to new buyers likely to enter the market, repeat purchase intentions among existing Netbook owners also runs high with over 65 percent of Netbook owning SBs stating they are likely to buy more Netbooks.
Current and future buyers are attracted to Netbooks for the low weight, price and greater battery life. Accessing company email is the most popular application used followed by browsing the web while traveling.
Survey results in the release are available for purchase as reports.
About Techaisle
Techaisle is a market research and consulting company focused on Emerging Markets, Emerging Technologies and Interactive Entertainment. Techaisle provides actionable data delivered as an answer to a specific question. Techaisle offers services in five major areas - Market Sizing; Survey Research of End Users; Survey Research of Distribution Channels; Custom Market Research; and Segmentation. Techaisle's segmentation algorithms are easily understood, easily deployable and drive actual sales and market understanding. Techaisle's blog can be read at http://techaisle.com/blog
For more information on Techaisle or its global products/services, please visit www.techaisle.com or call 408-914-2989.
Techaisle's 10 Country Survey of Small Businesses shows Netbooks Gaining Popularity
20-99 employee businesses show highest purchase intent
San Jose, CA, July 06, 2009: Small businesses across both emerging market and mature market countries continue to be an important driver of mobility products. Of late, Small businesses have begun adopting Netbooks. Techaisle's survey of Small Businesses in 10 countries (China, Brazil, Russia, US, Turkey, Australia, UK, India, Germany, Italy) shows that over 80 percent of Small Businesses are aware of Netbooks. While only 16 percent of Small Businesses currently own Netbooks, 52 percent of Small Businesses that do not currently have Netbooks are likely to buy suggesting that a large percentage of Netbooks are likely to find their way into small businesses.
Where are the Netbook Buyers
The current uptake of Netbooks has been largely driven by very small businesses (< than 10 employees). The data suggests however, that future Netbook buyers will come from larger SBs with between 20 and 99 employees. "Based on expressed purchase intentions, it would appear the near term opportunity for Netbook manufacturers is to target larger SBs. This also means that we could see a bump up in shipment volumes into the SB market" says Abhijeet Rane, Techaisle.
Netbook manufacturers would do well to boost sales and marketing efforts in countries like China and Turkey where SBs exhibit the greatest purchase intent. "There is significant opportunity in all the countries surveyed but China is a clear standout in terms of near term demand" says Anurag Agrawal, Techaisle. In addition to new buyers likely to enter the market, repeat purchase intentions among existing Netbook owners also runs high with over 65 percent of Netbook owning SBs stating they are likely to buy more Netbooks.
Current and future buyers are attracted to Netbooks for the low weight, price and greater battery life. Accessing company email is the most popular application used followed by browsing the web while traveling.
Survey results in the release are available for purchase as reports.
About Techaisle
Techaisle is a market research and consulting company focused on Emerging Markets, Emerging Technologies and Interactive Entertainment. Techaisle provides actionable data delivered as an answer to a specific question. Techaisle offers services in five major areas - Market Sizing; Survey Research of End Users; Survey Research of Distribution Channels; Custom Market Research; and Segmentation. Techaisle's segmentation algorithms are easily understood, easily deployable and drive actual sales and market understanding. Techaisle's blog can be read at http://techaisle.com/blog
For more information on Techaisle or its global products/services, please visit www.techaisle.com or call 408-914-2989.
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PRESS RELEASE
Press Contact:
tavishi@techaisle.com
408-314 4690
CEO:
anurag@techaisle.com
408-914 2989
Sales US:
sales@techaisle.com
Sales EMEA:
paolo@techaisle.com
Sales India:
arun@techaisle.com
tavishi@techaisle.com
408-314 4690
CEO:
anurag@techaisle.com
408-914 2989
Sales US:
sales@techaisle.com
Sales EMEA:
paolo@techaisle.com
Sales India:
arun@techaisle.com
