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Techaisle, the world’s leading source of reliable information on the SMB IT market, has issued its first Periscope Perspective report, “US SMB PC-as-a-Service (PCaaS) Trends.”
Intended for product marketers in search of input to plans and strategies, and useful as well to buy-side firms looking to benchmark their operations, Techaisle’s new Periscope Perspective reports deliver a concise view of a single, important IT issue. In the inaugural September issue, the Periscope is focused on PCaaS.
Drawing from thousands of surveys conducted by Techaisle each year, the Periscope Perspective reports provide issue context, statistically-reliable data, competitive insight and analyst observations.
The PCaaS report quantifies the “refresh deficit” in the US SMB PC market, and illustrates PCaaS awareness, adoption and demand by e-size, with additional perspective on approaches by cloud maturity, digital transformation status and IT sophistication level. Detailed data on motivations for pursuing PCaaS and articulation of benefits realized by PCaaS adopters helps validate marketing messaging strategies, while analysis of competitive offerings from Dell and HP provide insight into approaches taken by major PCaaS vendors.
Periscope Perspective reports are brief (7-15 slides) and licensed for internal use only, any external use requires written permission from Techaisle. They are priced right making them both the most affordable and the most reliable sources of real data on emerging market trends available in the IT industry. Periscope Perspective reports are formatted for easy consumption, with analysis contained in the notes fields beneath each data slide – making it easy to embed Periscope Perspective information into your presentations.
The report is delivered in PowerPoint format. The Table of Contents is:
SMB Data You Can Rely On | Analysis You Can Act Upon