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Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Techaisle study reveals four pillars of midmarket digital transformation

Operational efficiency, employee empowerment, customer intimacy and product innovation form the four pillars of digital transformation within US midmarket (100-999 employees) firms. Techaisle’s unique study, US Midmarket Digital Transformation Trends, provides readers with statistically-significant and current data on digital transformation. A sample of 876, outstanding for a single country, midmarket-specific research initiative, considered accurate at a 95% confidence level (19 times of 20) at a margin of error of +/- 3.3%. The study reveals details about the four foundational pillars of digital transformation along with drivers, motivations, challenges, inhibitors, and business outcomes.

The first step in understanding the potential of a technology trend is identifying the extent to which technology aligns with or supports executive ‘care-abouts’: technologies that connect directly to C-level objectives are most likely to obtain corporate support. Taken together, the size/robustness of the data makes it the most reliable source of information on digitalization adoption in the US midmarket (100-999 employees).

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SMB market is not a monolith – 32 percent are in Advanced IT sophistication segment

  • ‘The’ IT market is comprised of many segments: large enterprises act at a different pace than SMBs.
  • The ‘run rate’ revenue in the IT industry is attributable to products that are mature, accessible to buyers in all segments.
  • In many cases, the IT industry focuses on new product categories (e.g., IoT) appealing to sophisticated buyers as growth drivers.
  • For the most part, adoption begins in large accounts, and ‘filters down’ into SMBs over time.
  • Techaisle research demonstrates that the SMB market is not a monolith – and provides the insight needed to understand advanced IT adopters within the SMB community. And trend analysis serves as an important illustration of the impact that IT’s relentless progress has on different buying segments within SMBs

IT products are often described as having ‘a market’ – but ‘the’ IT market is comprised of many segments, each of which has its own approach to IT adoption. Some industry sectors (e.g., aerospace) tend to move faster than others (e.g., retail); large enterprises tend to adopt technology earlier than SMBs; and different countries and regions invest in new technologies at different rates.

Unless/until they are supplanted by new solutions, mature IT products (e.g., printers, desktop computers) are acquired at about the same rate by all buyers: large enterprises, SMBs, and various industries all have well-defined needs and acquisition patterns for these technologies. These technologies generate the majority of ‘run rate’ revenue in the IT industry.

When IT industry growth opportunities are discussed, the focus often turns to earlier-stage technologies – witness current enthusiasm over IoT, analytics/Big Data and cloud. Sellers of these technologies tend to focus on advanced segments (large accounts, particularly in leading-edge industries). SMBs are generally viewed as a secondary market. 

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2017 Top 10 SMB and Midmarket Business Issues, IT Challenges, IT Priorities

They are here. Techaisle's annual SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues. This is the 5th year of Techaisle tracking at a WW level and is much sought after by IT vendors, channels and media. For 2017, Techaisle investigated 15 different technology areas, each with several sub-technology categories, 20 different IT challenges and 20 different business issues.

Click on the infographic images below to view and download your copy

When compared with 2016 the list for 2017 SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues reveals major changes – digitalization has become an IT priority and supporting digital marketing/workplace an IT challenge, improving workforce productivity as a business issue has catapulted to the top, enabling mobile workforce is among the top 3 IT challenges and Collaboration, Cloud, Mobility and Security are the IT priorities. Cloud orchestration has also appeared for the first time in the list of IT challenges as IT is finding it necessary to orchestrate across the entire enterprise to deliver business infrastructure via the cloud.

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Helping clients achieve success in the SMB market segment

For the last decade Techaisle has been providing a unique and an unparalleled perspective on SMBs & Channel partners – deeply-rooted in data and industry knowledge, thereby enabling IT suppliers shape their market strategy.

Techaisle is the only SMB & Channel partner focused research organization that is helping clients in:

  • connecting-the-dots across technology areas and their relevance to end-customers
  • identifying SMB routes-to-market
  • understanding infrastructure solution trends in the face of growing cloud adoption
  • showcasing IT suppliers’ thought leadership and promoting through email marketing
  • establishing insights into competitive positioning

Each of the below – from Connecting the Dots to Competitive Positioning – has been a point of engagement with Techaisle - through Annual Subscription servicesAdvisory Services or Custom Primary Research.

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Techaisle has not only been a leader in providing thought leadership but has also been a leader in identifying trends much ahead of others who really become fast-followers.

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Clients leverage a respondent network of over 900,000 ITDMs and BDMs and 250,000 channel partners in over 20 countries for their custom primary research and marketing outreach requirements.

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Through Techaisle’s industry leading research, the annual subscription services have been fulfilling need for clear insight into evolving solution areas needed by both established and emerging suppliers. Clients are able to access market research reports, newsletters, perspectives and white papers for use within the entire organization.

To learn more about Techaisle please visit:
Techaisle Subscription Services
Techaisle Advisory Services
Techaisle Custom Primary Research
Techaisle Research Areas
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Techaisle White Papers
Techaisle Research Reports

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