Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Techaisle study reveals four pillars of midmarket digital transformation

Operational efficiency, employee empowerment, customer intimacy and product innovation form the four pillars of digital transformation within US midmarket (100-999 employees) firms. Techaisle’s unique study, US Midmarket Digital Transformation Trends, provides readers with statistically-significant and current data on digital transformation. A sample of 876, outstanding for a single country, midmarket-specific research initiative, considered accurate at a 95% confidence level (19 times of 20) at a margin of error of +/- 3.3%. The study reveals details about the four foundational pillars of digital transformation along with drivers, motivations, challenges, inhibitors, and business outcomes.

The first step in understanding the potential of a technology trend is identifying the extent to which technology aligns with or supports executive ‘care-abouts’: technologies that connect directly to C-level objectives are most likely to obtain corporate support. Taken together, the size/robustness of the data makes it the most reliable source of information on digitalization adoption in the US midmarket (100-999 employees).

Continue reading
312 Hits

SMB market is not a monolith – 32 percent are in Advanced IT sophistication segment

  • ‘The’ IT market is comprised of many segments: large enterprises act at a different pace than SMBs.
  • The ‘run rate’ revenue in the IT industry is attributable to products that are mature, accessible to buyers in all segments.
  • In many cases, the IT industry focuses on new product categories (e.g., IoT) appealing to sophisticated buyers as growth drivers.
  • For the most part, adoption begins in large accounts, and ‘filters down’ into SMBs over time.
  • Techaisle research demonstrates that the SMB market is not a monolith – and provides the insight needed to understand advanced IT adopters within the SMB community. And trend analysis serves as an important illustration of the impact that IT’s relentless progress has on different buying segments within SMBs

IT products are often described as having ‘a market’ – but ‘the’ IT market is comprised of many segments, each of which has its own approach to IT adoption. Some industry sectors (e.g., aerospace) tend to move faster than others (e.g., retail); large enterprises tend to adopt technology earlier than SMBs; and different countries and regions invest in new technologies at different rates.

Unless/until they are supplanted by new solutions, mature IT products (e.g., printers, desktop computers) are acquired at about the same rate by all buyers: large enterprises, SMBs, and various industries all have well-defined needs and acquisition patterns for these technologies. These technologies generate the majority of ‘run rate’ revenue in the IT industry.

When IT industry growth opportunities are discussed, the focus often turns to earlier-stage technologies – witness current enthusiasm over IoT, analytics/Big Data and cloud. Sellers of these technologies tend to focus on advanced segments (large accounts, particularly in leading-edge industries). SMBs are generally viewed as a secondary market. 

Continue reading
191 Hits

Which IT security supplier is top of mind for SMBs

The security vendor landscape is one of the most diffused in the IT industry. Within the past 6 months Techaisle has received press releases and briefing requests from more than 60 different suppliers. Despite the incredible diversity of prospective suppliers, though, small businesses and midmarket firms are largely focused on the same handful of security technology suppliers. Symantec, Trend Micro and McAfee rank among the top three security solution vendors in SMB segment. It appears that with security, brand leadership extends throughout the SMB market, with suppliers who are well-positioned in the small business or midmarket community tending to be strong in the other segment as well. This statement does not necessarily mean that overall leadership will extend into the myriad niches that are apparent in the market. What it does mean, though, is that suppliers addressing specific niches will need to develop convincing positioning statements explaining how their niche solutions extend and integrate with products available from the overall market leaders.

Continue reading
482 Hits

SMB mobility security percolating to the top as threats increase

Techaisle’s US SMB & Midmarket IT Security Adoption survey finds a mismatch between business confidence in mobility security and actual exposure to threats and mitigation actions and investments. Figure below illustrates respondent perceptions of current mobile security preparedness. In the US, roughly 20% of both small and midsized businesses report that they are “fully prepared and confident” with respect to mobile security, and more than twice as many state that they are “as prepared as can be,” while acknowledging that “requirements will change” in the future. Altogether, nearly two-thirds of small businesses and three-quarters of midmarket firms categorize themselves as being in one of these categories, with only 5% of small businesses and 2% of midmarket respondents reporting that they are “not very well prepared.”

Continue reading
482 Hits

Search Blogs

Find Research

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA