US SMB & Midmarket Buyers Journey

Coverage

• Methodology
• Executive summary
  • Techaisle’s buyer journey marketing framework
  • Influence Map - Technology solution paths to influence
  • Influence Map - Non-IT buyers paths to influence
  • Influence Map - IT Buyers paths to influence
• Buyer influence map and care-abouts
  • Care-abouts for supplier selection
  • Sources of information during purchase process
  • Channels for information during purchase process
• Buyer influence map and care-abouts for technology categories
• Stakeholder roles in purchase process for select technology categories
• Buyer care-abouts for select technology solutions
  • Cloud
  • Mobility
  • Virtualization/CI/HCI
  • Analytics
  • Managed Services
  • Security
• Buyer influence map and care-abouts by decision making unit
  • C-Suite executives
  • Finance executives
  • Operations executives
  • Sales/Mktg. executives
  • IT executives
  • IT security executives
  • Developers

Methodology

A total of 1152 unique SMBs completed the survey
A 25 minute questionnaire was administered to each respondent
Respondents were IT and Business decision makers
Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999
Small business is defined as 1-99 employees and Midmarket is defined as 100-999 employees

Deliverable

Report is delivered in PowerPoint/PDF format

Pricing

Report is priced at US$7500