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Techaisle's SMB attitudinal segmentation model finds that there are four distinct midmarket segments that are aligned with the maturity of cloud and mobility adoption, business issues, IT priorities and challenges. Techaisle's objective has been to create an SMB market segmentation model that provides distinct characteristics for messaging and penetration and help IT vendors determine SMB buyer influence points and information sources across the segments. SMB market segmentation was created based on existing Techaisle survey data covering Cloud, Mobility, Collaboration, VDI/DaaS, ITDM/BDM Balance of Authority. The segments are based on midmarket business attitudes & maturity towards cloud and mobility.
SMB Data You Can Rely On | Analysis You Can Act Upon