• TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
    SEE OUR SERVICES
  • SMB & MIDMARKET DIGITALIZATION

    SMB & MIDMARKET DIGITALIZATION

    US SMB & Midmarket Digitalization Trends
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
    LEARN MORE
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2018 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
    LEARN MORE
  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
    LEARN MORE
  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
    LEARN MORE
  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
    LEARN MORE
  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
    LEARN MORE
  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
    LEARN MORE
  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
    SEE OUR RESEARCH
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

SMB Cloud starts with established global vendors

Techaisle’s recently completed study 2015 SMB Cloud Computing Adoption Trends shows that SMB cloud buyers look first to large, established vendors for cloud solutions, but their sourcing preferences diverge from there, with small businesses most likely to trust product vendors and midmarket firms willing to investigate a wide range of specialist providers.

Over 30% of current small and midmarket cloud users report that they turned to a large IT vendor (including Amazon in this group) for in-use cloud solution. Small businesses were also very likely to have acquired cloud from a specialized vendor selling security, storage, virtualization or a similar offering. Small businesses also frequently rely on software vendors like Salesforce.com or their telecom service provider for cloud, and are somewhat likely to acquire solutions from SIs, consultants or outsourcing companies.

The midmarket results are fascinating.

Continue reading
  0 Comments

Mobility is addressing a clear need within US SMBs and 86 percent are increasing investments

Techaisle’s recently completely study 2015 US SMB Mobility Solutions Adoption Trends shows that mobility adoption within US SMB is reaching 86 percent by end of 2015. However, mobility adoption is not about mobile devices anymore, rather it has transitioned to mobility applications and over to mobility solutions (solutions that provide management, security and infrastructure needed to connect mobile devices and applications into the corporate IT environment).

Unfortunately for SMBs, each of the above three essential areas of investment has different suppliers. Data from the survey shows that SMB buyers are therefore confused about where to turn for help, especially with respect to mobility solutions needed to integrate and manage their burgeoning mobility portfolios that includes both company and employee mobility activity.

Continue reading
  0 Comments

SMB Cloud is an IT priority and an IT reality reaching 96 percent adoption in the US

Techaisle’s recently completely study 2015 US SMB Cloud Computing Adoption Trends shows that Cloud adoption within US SMB is currently 89 percent and will reach 96 percent in 2015. Cloud is no longer a trend that is discrete from mainstream IT. Cloud is not a future issue – it is an essential (if new) component of SMB IT. Cloud addresses real business needs. The key to accelerating growth within SMBs will be increased Cloud vendor sophistication. Techaisle expects Cloud suppliers will work with SMB buyers to overcome current SMB cloud challenges and will focus on “growing the pie” rather than share-shifting as the market itself becomes firmly entrenched in the early-mass-market stage of the market lifecycle.

Continue reading
  0 Comments

Why Vertical Specialization Matters for SMB Channel Partners

Most SMB channel partners are positioned as “your one-stop solution provider.” The approach – which one might refer to as “we sell IT stuff, and you need IT stuff, and we understand it better than you do, so buy it from us” – is likely to come under pressure in 2015. More successful SMB VARs would focus on understanding how technology is used within business processes. Processes in turn can be horizontal (e.g., content management) or vertical, specific to the needs of a particular type of business (e.g., construction project management). Understanding the connection between vertical processes and IT – the stuff a VAR might sell, the (cloud) stuff a VAR might broker, and the stuff the SMB client is already using – represents a kind of expertise that will support a long-term billable relationship between “trusted advisor” VAR and client, and that this kind of relationship will become more important than the capacity to deliver IT as a horizontal solution source.

Continue reading
  0 Comments

Search Blogs

Find Research

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA