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  • SMB & MIDMARKET DIGITALIZATION

    SMB & MIDMARKET DIGITALIZATION

    US SMB & Midmarket Digitalization Trends
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2018 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
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  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
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  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
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  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
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  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
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  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Techaisle research shows Hyperconverged Infrastructure on a high-growth trajectory within SMBs and midmarket firms

An extensive survey of US small and midmarket businesses shows that HCI adoption is poised to double within the current planning period. Techaisle’s US SMB & midmarket survey on CI/HCI adoption shows that 18% of midmarket firms are currently using hyperconverged infrastructure (HCI – systems that package compute, storage, networking, hypervisors and other system software into a single product) but more compelling is the fact that another 46% are actively investigating and planning to adopt, a 2.5X increase in adoption – significant growth over the next 12-18 months.

Within the upper midmarket firms (500-999 employee segment), the current penetration is 45% and another 38% are planning to adopt. HCI has also caught the attention of small businesses (1-99 employees) with slightly less than 1/3rd of IT mature small businesses are planning to adopt. Dell EMC XC Express, HPE HC380 and Cisco HyperFlex Systems appear as top choices within the SMB segment.

SMBs view technologies supporting HCI adoption as contributors to business growth. Techaisle’s survey data shows that the drivers of adoption, anticipated or currently realized benefits and important purchase criteria are very tightly aligned around cost, agility, scalability, operational efficiency and high availability. The SMBs that are fully committed to digital transformation are on the fastest path to adoption, as HCI is an important element of a future-ready, resource-sensitive IT approach.

Converged infrastructure solutions (which provide a hardware-centric bundling of system components) are already in widespread use with twice as many SMB firms already using; and software-defined HCI delivers even more compelling advantages (relative to conventional/siloed server, storage, networking and management technologies) than SMB buyers obtain from converged infrastructure. Some of the important benefits that SMB & midmarket buyers realize with HCI include:

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Dell, HPE, IBM, Cisco competing for global SMB US$1 trillion IT Spend

Techaisle forecasts worldwide SMB (1-999 employee segment) IT spend will reach US$735 billion in 2021 and cross US$1 trillion in 2028, growing at 2X the global GDP rate and 3X the enterprise segment. With slightly over 72 million SMBs (excluding home-based businesses), the market segment presents itself as lucrative and yet incredibly difficult to penetrate. Within each employee-size category there exists segments by IT sophistication, cloud maturity, digital transformation strategy, SaaS adoption, cloud first to cloud selective segments. As per Techaisle survey digital transformation is on the minds of most SMBs who are expected to spend US$275 billion on DX in 2018. And 42% of SMBs have become more dependent on technology over the last 12 months for better business outcomes.

techaisle ww smb it spend forecast resized

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Dell PCaaS offering differentiating itself with VMware integration

It is understandable that Dell’s PC-as-a-Service offering’s initial target segment is 500+ PC organizations which have sophisticated PC life cycle needs. However, judging by the number of inquiries Techaisle is getting in addition to its most recent survey, there is an untapped potential within the SMB and specifically midmarket segment. If 500+ PC is the cut-off then only 9% of US midmarket firms would qualify. If the threshold is lowered to 250+ PCs then 32% of US midmarket firms would open up as potential target segment. Stretching the statistics to 100+ PCs threshold, the total available market suddenly jumps to 56%. Midmarket is a huge opportunity, and the good thing with midmarket is that it is a whole lot less painful to move 250 to 500 PCs from Windows 7 to Windows 10 than it is to move 150,000. And they are less likely to be having a heterogenous PC environment.

Techaisle research shows that there are three key factors that make PCaaS a compelling value proposition for the midmarket firms.

  1. Alignment with financial objectives with access to latest & advanced PC devices
  2. Access to needed support services freeing up internal IT
  3. Providing better control and manageability

A fourth point key point (a kicker and a key Dell differentiator) is added because of Dell and VMware becoming one company. Techaisle study shows that most midmarket firms are not yet aware about integration with VMware Workspace ONE, an integrated platform powered by VMware AirWatch and its inherent advantages. Because Dell and VMware are one company, Dell has been able to integrate AirWatch, a unified endpoint management technology, and the Dell Client Command Suite and extend PC management capability all the way down into the firmware and BIOS level of Dell PCs. This easily enables a single pane of glass through which IT can push policies, apps, lock-down, wipe and back up data.

Let us drill down into each value proposition and how Dell Technologies is differentiating itself.

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Dell XPS 13 made me a 2-in-1 convert

In 2013, during my presentation at an Intel offsite in Chandler, Arizona, one of the topics of discussion was 2-in-1, demand for which was tepid. Techaisle research had shown that PC OEMs marketers had done a good job of building initial awareness for the devices. With the notable exception of micro and very small businesses, awareness of 2-in-1s was relatively high. What was not high, was consideration and purchase preference for these devices. For two hours I presented arguments, supported by research and analysis as to why the 2-in-1 market demand was forecast to low for several years.

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