• TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
    SEE OUR SERVICES
  • SMB & MIDMARKET DIGITALIZATION

    SMB & MIDMARKET DIGITALIZATION

    US SMB & Midmarket Digitalization Trends
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
    LEARN MORE
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2018 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
    LEARN MORE
  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
    LEARN MORE
  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
    LEARN MORE
  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
    LEARN MORE
  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
    LEARN MORE
  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
    LEARN MORE
  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
    SEE OUR RESEARCH
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Channel Partners landscape – four key questions

The channel industry examined by Techaisle’s 2018 SMB & midmarket channel research survey (separate studies conducted in the US and Worldwide) is very different from the community that existed a decade ago. Once a staid domain in which technologists provided IT infrastructure support to local customers, the channel is being reshaped by five key issues: cloud, and its wrenching effect on all aspects of the channel business structure; managed services efficiencies, especially vs. the pending opportunity associated with digital transformation; increasingly-complex data center technologies; integration demands that are expanding in multiple directions; and the need to sell on and deliver to business rather than technical outcomes. Let us discuss four key questions arising out of the research that is of interest to IT vendors and distributors.

Question 1. What are the top channel trends?

The channel is being reshaped by five key issues:

  1. cloud, and its wrenching effect on all aspects of the channel business structure;
  2. managed services efficiencies, especially vs. the pending opportunity associated with digital transformation;
  3. increasingly-complex data center technologies;
  4. orchestration & integration demands that are expanding in multiple directions; and
  5. the need to sell on and deliver to business rather than technical outcomes

A lot has been written about cloud so let us discuss the other four areas and the remaining three questions.

Continue reading

Search Blogs

Find Research

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA