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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

US SMB and Midmarket firms optimistic but constrained in their digitalization strategies

Techaisle's extensive and unique survey research (N=1476) on US SMB & Midmarket Digitalization trends shows a great belief in SMBs’ organizational commitment to digitalization strategies. Survey data shows more than 40% of small (10-99 employees) and midmarket (100-999 employees) businesses believe that they are “holistic” with respect to digital transformation – that within their firms, the Internet and digital technologies impact every aspect of the business and are at the core of organizational strategy. Another large proportion of the SMB population – 30% of small businesses, 43% of midmarket firms – report that their organizations are best categorized as “inclusive,” seeing digital as important to the business, but as a relatively minor factor in strategic planning, and not having organization-wide impact. Lesser proportions of both populations (20% of small, 12% mf midmarket) see themselves as ‘siloed’ with respect to digital initiatives, and less than 5% of both groups believe that their digital strategies are either ‘in the shadows’ or ‘nonexistent.’

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