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    SMB, MIDMARKET, CHANNEL

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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2019 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
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  • CLOUD RESEARCH

    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITALIZATION RESEARCH

    DIGITALIZATION RESEARCH

    US SMB & Midmarket Digitalization
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Delivering Connected Business
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  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
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  • IT MATURITY SEGMENTS RESEARCH

    IT MATURITY SEGMENTS RESEARCH

    Technology adoption trends by IT sophistication
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  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
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  • IOT RESEARCH

    IOT RESEARCH

    SMB & Midmarket IoT Adoption Trends
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

WW SMB and Midmarket analytics adoption acceleration needs external services

Techaisle’s latest US, Asia/Pacific, Europe and Latin America SMB and Midmarket Analytics and Artificial Intelligence adoption trends survey research shows that although 73% of midmarket firms (100-999 employees) and 10% of small businesses (1-99 employees) are using analytics (weighted data), only 6% of small businesses and 27% of midmarket firms are highly data-driven, that is, they have an evidence-driven culture, in which data helps defines requirements or opportunities thus enabling SMB executives to determine the best option for moving forward. Majority of SMB, 54%, are rarely data-driven and rely primarily on the insights and expertise of the senior management. Nevertheless, within the next one year, 23% of small businesses plan to adopt analytical solutions beyond spreadsheets and overall 30% of small businesses plan to engage with an external professional services firms to understand how they could provide assistance to deploy advanced analytics solutions. Cloud-based analytics is being used by 57% of midmarket firms and as compared to only 14% of small business but the intent to use within small businesses is significantly high at 48%.

Within 31% of midmarket firms, IT is being challenged with demand for increased analytics. As a result, overall 35% of midmarket firms are planning to engage with professional services firms to help develop and prepare data management systems, techniques and technology.

The whole product for analytics starts with cloud. 37% of SMBs consider cloud to be an essential analytics technology but when drilled down into midmarket firms, data reveals that 30% of midmarket firms believe that large scale local storage and fast processing infrastructure is necessary for deep analytics implementation.

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2019 Top 10 SMB and Midmarket business issues-challenges-priorities

Techaisle has released its annual research infographics on top 10 IT priorities, business issues and IT challenges of SMBs (1-999 employees), midmarket firms (100-999 employees) and small businesses (1-99 employees) for 2019. In its detailed SMB survey Techaisle investigated 21 different technology areas and several technology sub-categories, 23 different IT challenges and 21 different business issues. This is the 9th year of Techaisle’s annual survey research initiative that probes for top business issues, IT priorities and IT challenges. Tracking history provides a fascinating evolution in which new business goals drive new IT priorities and uncover challenges that must be addressed to enable progress on business objectives.

Primary research was conducted among senior IT and business decision makers from Techaisle network of 1.2M B2B IT professionals spread across 30+ countries.

There are some interesting differences in IT priorities as compared to 2018. IoT and VR/AR fell below top 10 (but still within top 15) and replaced by Voice/Digital assistants as well as Open source solutions. Across all regions (US, Europe, Asia/Pacific, Latin America) digital unified workspace and software-defined are becoming a priority for both SMBs and midmarket firms. Security many places within the top 10 IT challenges in different forms – cloud security, mobile device security, data protection/recovery/business continuity – with Cloud security as the top IT challenge.

Global SMB & Midmarket IT spend (excluding telecom services) in 2019 is projected to be US$665B and corresponding cloud spend is expected to be US$115B. Research also found that IT budget growths in 2019 will be the highest in Asia/Pacific (6.2%) and lowest in Latin America (1.8%). While IT budget constraint is not the top challenge within SMBs in the US and Asia/Pacific, it is the top concern in Latin America.

Managing data growth is continuing to pose challenge for SMBs and when probed further Techaisle research found that only 11% of SMBs and 29% of midmarket firms have evidence-driven culture with data-driven decision-making business processes in which data defines requirements or opportunities and management then determines the best option for moving forward. In the US, 17% of small business and 34% of midmarket firms consider themselves to be innovative.

2019 Top 10 SMB business issues, IT priorities, IT challenges

2019 top10 smb it priorities business issues techaisle infographics low res

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Power of Dell for the SMB and Midmarket IT Stack

The question of whether an SMB IT buyer benefits most from a strategy of working with a single or primary supplier responsible for integration and management of all resources, or whether it is better to procure individual components, systems and services from a larger group of ‘best of breed’ suppliers, is nearly as old as IT itself. The question is especially important to SMBs, which generally have limited internal resources, and would benefit from third party integration and streamlined procurement processes. Techaisle has observed a trend towards a more holistic procurement strategy as small businesses encounter increasing requirements for cross-product integration supporting digital business practices and develop greater appreciation for the value of a trusted technology advisor.

Preference for a single supplier

Over time, Techaisle’s SMB research has consistently found that a large proportion of SMB buyers would be comfortable dealing with a single primary vendor if that firm was able to supply all of the technology required to deliver on the full scope of IT/business requirements. Taken as a whole, the commentary from those in favor of a single supplier strategy highlight three imperatives:

  1. Breadth of product portfolio matters
  2. Services matter
  3. Economics matter

The SMB IT solution stack

Figure below illustrates the Techaisle SMB & Midmarket IT solution stack. It is comprised of four main sections. At its core, the stack defines an SMB’s core systems (compute infrastructure) requirements. The software stack is positioned at the top of the systems components. The left-hand side of the figure highlights major categories included in the services stack. The right-hand side of the figure contains many of the major categories that comprise the security stack. A clearly-defined IT stack matters to a definition of what the ‘art of the possible’ looks like in the SMB IT world.

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SMB Productivity improvement: finding hard numbers in soft benefits

We know that productivity is a very important business goal for your organization. And that not only employee productivity but also group and organizational productivity is of importance. The IT industry is abuzz with discussion of how to improve productivity – and the number of suggestions is logarithmically proportional to the number of IT suppliers. But you need to find that trusted advisor, an unbiased supplier who can sift through the hype. We know that there is an ongoing change, a shift towards business value & employee empowerment. These refer to the new priorities among SMBs to invest in tools and technologies that allow their users to make better business decisions, improve market reaction time and better serve their customers. In other words, SMB firm leaders like yourself, are looking to improve return on Human Capital as a way forward.

Drilling down beyond the hype – how can you use technology to augment your organizations’ ability to compete tasks and decrease process friction?

Productivity

Techaisle found that SMB business leaders are believers in the connection between technology and productivity: 55% see “creating processes that constitute a better way of doing business” as a key benefit of IT, 57% credit IT with “facilitating better automation of core business processes,” just over half report that IT creates “better coordination across functional areas,” and an even 60% state simply that technology “improves employee productivity”.

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