• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2018 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
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  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
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  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
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  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
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  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
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  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
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  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
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    SMB Data You Can Rely On | Analysis You Can Act Upon
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Techaisle research shows Hyperconverged Infrastructure on a high-growth trajectory within SMBs and midmarket firms

An extensive survey of US small and midmarket businesses shows that HCI adoption is poised to double within the current planning period. Techaisle’s US SMB & midmarket survey on CI/HCI adoption shows that 18% of midmarket firms are currently using hyperconverged infrastructure (HCI – systems that package compute, storage, networking, hypervisors and other system software into a single product) but more compelling is the fact that another 46% are actively investigating and planning to adopt, a 2.5X increase in adoption – significant growth over the next 12-18 months.

Within the upper midmarket firms (500-999 employee segment), the current penetration is 45% and another 38% are planning to adopt. HCI has also caught the attention of small businesses (1-99 employees) with slightly less than 1/3rd of IT mature small businesses are planning to adopt. Dell EMC XC Express, HPE HC380 and Cisco HyperFlex Systems appear as top choices within the SMB segment.

SMBs view technologies supporting HCI adoption as contributors to business growth. Techaisle’s survey data shows that the drivers of adoption, anticipated or currently realized benefits and important purchase criteria are very tightly aligned around cost, agility, scalability, operational efficiency and high availability. The SMBs that are fully committed to digital transformation are on the fastest path to adoption, as HCI is an important element of a future-ready, resource-sensitive IT approach.

Converged infrastructure solutions (which provide a hardware-centric bundling of system components) are already in widespread use with twice as many SMB firms already using; and software-defined HCI delivers even more compelling advantages (relative to conventional/siloed server, storage, networking and management technologies) than SMB buyers obtain from converged infrastructure. Some of the important benefits that SMB & midmarket buyers realize with HCI include:

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Converged Infrastructure among Top 10 IT Priorities for SMBs and Midmarket businesses

SMB and Midmarket businesses are adopting Converged Infrastructure solutions for reduced cost and imrpoved IT efficiency. For slightly more than 1/3rd of small businesses and slightly less than 2/3rd of midmarket businesses, converged infrastructure solutions are among the top 10 IT priorities for 2018. Granted that by the end of year the actual penetration would be less but the very fact that CI/HCI has percolated to the top 10 is an interesting point to note. Cloud is everywhere, but Techaisle believes that efficiency is a reflection of the compute platform, not simply whether it is housed on-premise or at a remote facility and converged infrastructure contributes to the compute platform. SMBs are adopting converged infrastructure for one or more of five primary reasons:

  1. To benefit from integrated design and efficiency
  2. To tap into its ability to enable centralization/management of resources
  3. To capitalize on performance/time-to-benefit advantages
  4. To improve IT agility and its ability to meet business needs
  5. To respond to core requirements for cost savings and improved security.

In fact, 39% of midmarket firms said that converged infrastructure helps lower total cost of infrastructure ownership.

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How can suppliers identify cloud partners most likely to be successful

How can cloud suppliers identify the partners most likely to be successful or very successful in selling cloud? Techaisle’s 7th year of channel tracking survey data indicates that a powerful indicator is found in the growth paths identified by channel firms.

Characteristics of very successful cloud channel partners (“what to look for”)

  • Very successful cloud channel firms view advanced solutions as major opportunities and are focused on growing business in BI/analytics and IoT
  • Very successful cloud firms recognize that hybrid IT is the key and are anticipating increased revenue from data and/or application integration than their less successful peers
  • Nearly 90% of very successful cloud channel firms (as compared with just 23% of unsuccessful firms) offer IaaS to SMB customers
  • Over 90% of very successful cloud partners offer SaaS today. Less than one-third of unsuccessful cloud partners offer SaaS, and 20% neither offer it nor are planning to do so
  • Successful cloud partners view partner-to-partner (P2P) relationships as a strategic imperative, whereas unsuccessful partners connect with other channel firms on an opportunistic basis
  • There is a clear, multi-year trend of very successful cloud channel partners differentiating themselves by selling self-branded (and supported) cloud offerings
  • There is strong evidence in data to support the notion that very successful cloud partners are focused on assembling multi-sourced solutions to meet customer needs, 57% of very success cloud partners as compared to 31% of unsuccessful and 34% of successful partners
  • Three-quarters of very successful and nearly 70% of successful cloud partners offer UCaaS, vs. just 20% of unsuccessful firms
  • Successful channel firms are actively participating in cloud and IT orchestration and are investing in technology advisory & architects
  • Digitalization & digital transformation are new focus areas of very successful channel partners

What to look out for – characteristics of unsuccessful cloud partners

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Survey shows SMB and Midmarket BDMs control cloud business applications purchase

Techaisle's SMB & midmarket decision making & buyers journey report confirms that business decision makers (BDMs) – who tend to inhabit the ‘carpeted’ realms of their businesses – are more engaged by discussions about business benefits and objectives than by ‘feeds and speeds’. Cloud business application sales reps will need to develop ‘deep carpet’ language and skills. Techaisle survey data shows that:

  • Determining the need for new cloud business applications is the prerogative of business management. The balance of authority within SMBs is nearly 7:1 in favor of business management except in the case of midmarket businesses where it is nearly 2:1
  • Neither business nor IT have a clear authority within 29 percent of small businesses and 22 percent of midmarket businesses to purchase new business applications, yet, cloud applications do get adopted driven by need, experimentation, and rogue adoption
  • At 32 percent, ad-hoc purchases are more popular within upper midmarket businesses than any other employee size business
  • Business management also has authority over determining the needs for enhancements to cloud business applications. The balance of authority within small businesses is 5:1 in favor of business management and 1.2:1 for mid-market businesses
  • Neither business nor IT have a clear authority within 17 percent of Small Businesses and 21 percent of midmarket businesses to enhance already deployed business applications, yet, these applications do go through significant modifications and upgrades to better serve the needs of business management
  • SMB Business management controls the budget and purchase authority by 8:1 as compared to IT management. However, within the midmarket businesses, the control ratio drops to 2:1 indicating that it is easier to sell cloud technology to small businesses than midmarket businesses since the decision-making units are dissimilar
  • In 15 percent of SMBs budget for new business application is usually created at the time of ad hoc decisions for purchase to meet business needs
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