• DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    US Midmarket Digital Transformation Trends
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  • SAAS TRENDS

    SAAS TRENDS

    US SMB & Midmarket SaaS Adoption Trends
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  • IT MATURITY SEGMENTS

    IT MATURITY SEGMENTS

    US technology adoption trends by SMB IT sophistication
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Understanding SMB & Midmarket Buyers Journey
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  • CLOUD STUDY

    CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
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  • SECURITY SURVEY

    SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
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  • MOBILITY SURVEY

    MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
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  • IOT STUDY

    IOT STUDY

    SMB & Midmarket IoT Adoption Trends
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
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  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
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Techaisle Difference

arun headshot circ

Arun Misra, Managing Director

Arun Mishra heads up Techaisle's India operations and is responsible for India field operations. Over the last seventeen years he has conducted numerous surveys with consumers, businesses and channels. Arun also has a long association with SPIC-MACAY (Society for Promotion of Indian Classical Music and Culture Amongst Youth). He is usually the go-to-person for small businesses to call to understand changing market trends.

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The Techaisle Difference

What makes Techaisle different from other market research companies?

Traditional market research companies are great at providing historical perspective and research that may be impractical and transient. Techaisle’s senior management team members have spent an average of twenty five years with major research companies. They have experienced the deficiencies in methodologies and reporting of these companies. Therefore Techaisle consciously is focused on bringing actionable analysisdeeper segmentationflexible data delivery, and fanatical responsiveness.

What are some of the ways that makes Techaisle's research more actionable?

Great research begins with a precise questionnaire. We pride ourselves in designing questionnaires that capture the why, the how, the when, the who and the what of IT priorities and investment. In addition, our segmentation and predictive modeling teams develop insights that are clearly understood and easily deployable by sales, marketing, product management and market research groups.

What are the benefits of using actionable analysis and deeper segmentation?

With actionable analysis and deeper segmentation you gain a better understanding of market opportunity and demand. This is especially true as opportunities move increasingly to Emerging Markets, Emerging Technologies and SMBs. At the same time consumers are transforming and channels are evolving. Our longitudinal surveys cover businesses and channel partners across multiple countries.

Learn more about our services and our areas of research

SMB Data You Can Rely On | Analysis You Can Act Upon

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